Welcome to Flat White Digital.

We provide c-level strategic ecommerce consulting and outsourced ecommerce director services.

Our clients are typically establised ecommerce sites, as well as medium to large organisations that are making the move into the online space.

We work with you put in place the actions, technology and people required for profitable ecommerce revenue growth.

FWD is owned and run by Chris McEldowney, who brings over 18 years experience in building and leading successful digital businesses, ecommerce teams and growth strategies. Find out more about Chris and FWD here.

We only do ecommerce – pure, simple and intense – a bit like a good coffee…

Our 3 core services are outlined below. Click on any block to find out more…

Ecommerce Strategy and Conversion

We’ll drive profitable online revenues with proven traffic and conversion optimisation (CRO) strategies and by helping you bring in the people and processes needed to scale your ecommerce operation.

Ecommerce Due Dilligence

For when you need to dig into the ecommerce side of an aquisition target. We'll look at staff, partners, tech, performance history, customer data and market trends to give you the full 360, showing you where the future opportunities and where the risks lie.

Ecommerce Replatforming Projects

Defining a migration project and choosing a new ecommerce platform is hard. We'll advise you and and support you throughout the procurement process. Once decided, if you need project management, we'll make sure the migration is executed to precision detail and set you up for success.

What Our Clients Say…

FWD have been one of our key go-to partners in helping us generate the online growth and success we’ve had in the last couple of years.  They bring a wealth technical & strategic e-commerce experience and essentially act as a trusted extension of our internal team.  They are a pleasure to work with and they genuinely understand our business – so are always able to provide us with realistic and easily actionable advice.

Drop us a line

We're always keen to chat or meet up for a coffee (Flat White?).

Be it to discuss yourselves, ourselves, or ecommerce in general, don't be shy –  if you don't ask you'll never know…