What We Do

We provide ecommerce consultancy and work with high-potential clients to help them navigate through their ecommerce journey.

We offer the following core services:

Ecommerce Strategy and Conversion Rate Optimisation (CRO)

We’ll help you grow profitable online revenues.

  • Ecommerce Audit
  • Ecommerce Strategy
  • Ecommerce Tracking, Analytics & Reporting
  • Visual Communication and Persuasive Design
  • Conversion Research
  • A/B Test Creation
  • International Ecommerce Expansion 

  • Team Training

Ecommerce Technical Solutions 

We’ll help you put the correct people, processes and solutions in place for your ecommerce operation

  • Software Audit
  • Workflow Audit
  • Team Audits & Training 

  • Ecommerce Integrations
  • Project Management – Ecommerce Solutions
  • Success measurement

Ecommerce Platform Deployments

We’ll design and build your new ecommerce site and ensure you’re setup for success.

  • IRP Commerce Cloud (End-to-End Implementation Projects)
  • Shopify (End-to-End Implementation Projects) 

  • Other Platforms E.g. Magento (Independent guidance and implementation partner sourcing)

Our Philosophy 

  • We only do ecommerce – pure, simple and intense – a bit like a good coffee. 

  • We give honest, unbiased advice and help you wade through the marketing jargon and bullshit. We’ll help you ask the right questions and find the right answers. 

  • We’ll help you build a plan and we’ll work with you to test, implement, iterate and grow.  

  • It’s important that:
    • We don’t do anything that’s not ecommerce. We like to focus. 

    • We don’t up-sell all sorts of additional, below par services. If we can’t do something, we’ll assess what you really need and help you find the right partners. 

    • We don’t talk rubbish. We don’t think it’s very helpful in the quest for profitable revenue growth. 

We’ll act as your strategic partner for ecommerce. We’ll take a personal approach to ensure we understand your business and can define and deliver the essential actions you need to achieve profitable ecommerce growth.


You can get in touch with our Founder and CEO, Chris McEldowney directly on our contact us page or via LinkedIn.